Principle of Fairness: Applied Ethics for Financial Advisors

Recognizing unfairness in words or deeds is common, and no doubt, you have heard or been on the receiving end of someone declaring, “well, that’s not fair.” Fairness is a value that we hold dear to heart.

When you are being fair, you are being ethical. Learn about how fairness as a value is defined, and how it influences financial advice. Read the nine rules about how to be a fair person, and how to make fairness a practice. Lots of short case studies are included that reinforce fairness in action.

Here’s a way to bring fairness to the table in your client dealings and relationships.

• Define how fairness influences your financial advice;
• Study the nine rules on how to be a fair person, and make fairness a practice for your business.