Know Your Product: Obligations, Products, and Strategies

Know your product (KYP): a straightforward directive that carries considerable weight. It is mandatory in order to make and complete initial recommendations and during continuity of investment ownership.

KYP may encompass a limited or a wide array of investments: your knowledge requirement is not lessened if your licensing is restricted. You still must be able to impart relevant and accurate product information to your clients, answer their questions, and make meaningful product comparisons.

This breakthrough course delivers a useful profile of investments that will be fundamental to your KYP. It can become your go-to reference after completing its job of continuing education:

• Benefit from an “at a glance” overview of the characteristics of many investments from the common, like GICs, to the more esoteric, like cryptocurrency to make an initial determination of product suitability;
• Learn the more in-depth details of investments by the application of six challenge questions across all investments covered— from life insurance products, through investment funds, gold, REITs, and many others;
• Review some common investing strategies with their strengths and weaknesses — in a format that encourages consistency of information.

If developing and delivering sound recommendations is your priority, start here.